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Similar to the apparel departments, lingerie will also feature average and full-figured mannequins to reinforce the availability of extended sizes.
Ranging from high fashion to every day wear, Bendon Group’s products intimqtes premium quality through design expertise and innovation. New graphics, special fixturing and improved signage will better showcase the selection of sought-after brands, making the department a much easier place to shop.
For more information, please visit jcp.
Lingerie is the first thing that she puts on every day, so it’s important that it makes her feel special,” said Elle Macpherson, creative director for Elle Macpherson Intimates. According to industry experts, about eight out of every 10 women wear the wrong bra size.
An in-house team of designers reinvented the line using sumptuous fabrics that take into account the diversity of female shapes and sizes. Additionally, more than JCPenney stores will receive updates to its lingerie departments in May.
JCPENNEY REVEALS EXCLUSIVE NEW INTIMATES BY ELLE MACPHERSON :: J. C. Penney Company, Inc. (JCP)
JCPone of the nation’s largest apparel and home furnishing retailers, is dedicated to becoming America’s preferred retail destination for unmatched style, quality and value. Arthur Gallego or arthur.
Coordinating panties also come in a range of shapes such as hipster, bikini and thong in fabrications that include stretch, seamless, mesh patterns and lace. Across approximately 1, stores and at jcp.
For product images and store b-roll, visit jcpnewsroom. Founded in New Zealand inthe Company distributes its stylish and comfortable products across 34 countries. Elle Macpherson Intimates is currently celebrating its 25th year of award winning excellence.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein. The line of invisible t-shirt bras and panties are designed for comfort and fit in the flirty, feminine aesthetic for which Macpherson is known. More than 80 panty and 60 bra choices, ranging from average to full-coverage, blend fashion and function to provide everyday support – or a little ooh-la-la – for those special occasions.