Global Strategic Management provides a thorough analysis and discussion of the concepts, processes and methods for developing managing and controlling. Global Strategic Management by Kamel Mellahi, , available at Book Depository with free delivery worldwide. [Kamel Mellahi; Jedrzej George Frynas] — “Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a.
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Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies.
Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts.
A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy. A full complement strtaegic pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content.
Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to check their understanding and think around the subject.
Global Strategic Management
Managing the Internationalisation Process Chapter 6: Partnership and Co-Operation Chapter 7: The Subsidiary-Level Strategy Chapter 8: Global Structures and Designs Chapter Global Management of Innovation and Knowledge Chapter Corporate Social Responsibility and Innovation. Covers key topics such as knowledge management, CSR and innovation, enabling students to be up to date with developments in the field and be introduced to cutting edge research. Includes a wide range of examples and cases from emerging and BRIC economies, which presents a truly global perspective on strategy.
Clear and concise writing style renders the content very accessible for students from a wide variety of backgrounds, including those for whom English is not their first language.
New section in Chapter 8 on ‘Leading at Subsidiary Level’. New 5 part structure to highlight the importance of Innovation to global strategic management.
The whole book has been thoroughly revised and updated to include up-to-the minute case and reference material.
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Global Strategic Management
Currently this book is not available in Flipkart. Description Global Sfrategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy.
Features Covers key topics such as knowledge management, CSR and innovation, enabling students to be up to date with developments in the field and be introduced to cutting edge research. Online and Digital Products. manahement